Indeed. I'm a life-long NASCAR guy, but one with a deep respect for the traditions of Indy. I was blown away by what I found at the IMS museum when I visited it for the first time last November. (As an aside, the open wheel-focused museum even had a car seemingly just for me - the King's #43 STP Pontiac!)
The challenge, however, is the available history and passion for every other Indy race - AAA, USAC, CART, IRL, Champ Car, IndyCar, etc. Steve Shunck is all about Indy car drivers - but I'm not sure if he's all in with other races of the various sanctioning bodies. Robin Miller and RR's Russ Thompson may be the two most well informed people about open wheel racing. Beyond that, though, I don't get the sense anyone really embraces the overall history of Indy car racing near to the level that NASCAR does.
I'd be glad to be proven wrong. But without the Indy 500, the track, the museum, the history, the stories, the lives lost, and the careers made, I'm not sure the rest of that type of racing even exists.
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Schaefer: It's not just for racing anymore.