This is a nice touch to engage the younger generation at the Richmond track.
Kids Zone to be established at RIR
Virginia 529, RIR create Kids Zone
RICHMOND, Va. -- Virginia 529 College Savings Plan announces the creation of a new Virginia 529 Kids Zone powered by the Science Museum of Virginia for the April 26-28 NASCAR weekend at RIR.
By: Billy Fellin
Richmond Times-Dispatch
Published: April 12, 2012
Aerodynamics, drag, mechanics and physics are all scientific terms that are at play in every NASCAR race of the season.
On Wednesday, the Science Museum of Virginia and the Virginia 529 College Savings Plan announced a partnership with Richmond International Raceway to bring these scientific forces to exhibits, games and crafts for kids 12 and under in an area to be known as the Virginia 529 Kids Zone powered by the Science Museum of Virginia.
The Kids Zone will be near the Commonwealth Mall area at the track for NASCAR weekends at RIR, starting April 27.
"We wanted to bring in something different and think about how we can engage families more," Virginia 529 College Savings Plan CEO Mary Morris said. "We want to get kids involved in it. For us, it's great to engage families and kids and how you can have fun with science and what goes into a NASCAR race."
Virginia 529 also announced continued sponsorship of the fall Nationwide Series race at RIR, as well as the family sections of the stands.
It is the fourth year of the sponsorship for Virginia 529.
"It's a great partnership and great to work with a company close to the raceway," RIR president Dennis Bickmeier said in his speech. "We can get together often and bounce ideas off each other."
Many young children attended the announcement and got to test some of the more than 20 planned exhibits and demonstrations, such as using moving air to ring a bell, air currents keeping a ball in the air and the popular Diet Coke and Mentos geyser.
"We are hoping to excite the kids and get them thinking about what they can do in the future," Morris said. "There are so many things kids and young adults can do with education beyond high school."
--
"Any Day is Good for Stock Car Racing"
updated by @dave-fulton: 12/05/16 04:04:08PM