What the heck WAS the name of the race Sunday?

TMC Chase
@tmc-chase
13 years ago
4,073 posts

Officially, I understand the name of the Indy race was the ridiculously awkward:

Crown Royal Presents the Curtiss Shaver 400 at the Brickyard Powered by Big Machine Records.com

But ESPN pitched it as the Brickyard 400 presented by Golden Corral .

At IndianapolisMotorSpeedway.com , the recap of the officially named race is featured under the menu item of ... Brickyard 400 . Whaattt??

Does anyone remember in 2001 when Cracker Barrel sponsored the spring Atlanta race? The one where Kevin Harvick earned his first win in the white 29? Apparently Cracker Barrel bought the naming rights from the track - but didn't write a check to FOX for TV naming rights. FOX was blasted for it as I recall.

Looks like history has repeated itself. But I'm not hearing any outcry about the discrepancy - likely because NO ONE really wants to hear the legit name of the race.




--
Schaefer: It's not just for racing anymore.

updated by @tmc-chase: 05/08/20 11:33:42AM