WATKINS GLENN going CRACKERS

This year you better be careful if you go to Watkins Glenn to the races. Kellogs and Tony the Tiger are sponsoring the race and calling it the Cheez-it 355.

Kelloggs is going in full box on this,this is their first time at full race sponsorship even though they had their Frosted Flakes on the Carl Edwards rear (quarter panels).

''It's the first time since the Bud at The Glen we have a consumer product that's available anywhere - in every corner store, every grocery store, every gas station. I think that's critical for racing and the sport as a whole.'' Wow ever step on a Cheez-it? It makes a mess and a greasy spot,and the paper wraps are great for air intakes too! So watch for for the sneaky tiger...

updated by @johnny-mallonee: 12/05/16 04:04:08PM

Well, I've been eating Cheez-IT crackers since I was a small child in late 40s/early 50s. They were Dad's favorite. In the early days of television, dad could be found with a can of sardines and a box of Cheez-Its in his lap. That was back before Sunshine Biscuit Co. went through several sales.

Don't forget, though, that long before Cousin Carl, Kellogg's rooster and tiger both resided on cars driven by The Iceman from Corpus Christi.

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"Any Day is Good for Stock Car Racing"