Declining Hall of Fame Attendance Forces Charlotte Visitors Authority to Dip Into Reserve Fund

Dave Fulton
@dave-fulton
12 years ago
9,137 posts

The attendance news just released for the NASCAR Hall of Fame continues to show mega problems. The Charlotte Regional Visitors Authority will now dip into its "Reserve Fund" to keep things afloat at the Hall.

I don't believe they'll ever understand that if the appropriate folks were inducted, many more of us "old timers" would be inclined to visit. But, that argument continues to fall of the deaf ears of the NASCAR Hall of Fame operators. We folk old enough to have watched races at the track and not on television are obviously not the demographic they shoot for.

I will continue to say it over and over and over again until I am blue in the face... I am not aware of anyone on the NASCAR Hall of Fame staff who knows one single thing about promotions, marketing, or media relations. I'm not saying they are not nice folks or swell guys, just that they don't know a damned thing about promoting a crowd to visit a venue.

Let the games begin.

CRVAs budget approved, says it will dip into reserves for Hall of Fame

Wednesday, June 27, 2012

WSOC Television

Charlotte, NC

Charlotte tourism authority approved its budget Wednesday morning, predicting about $45.8 million in expenses.

The CRVA expects to receive about $15.8 million in tax dollars next year, an increase of about $1 million from this year.

But the CRVA said it still expects it will still have to dip into its reserve fund.

Were going to try to move next years budget into not cutting into that fund, said CRVA CEO Tom Murray.

CRVA said its just finished its restructuring plan, which is aimed at making the organization more effective and profitable.

Murray also said CRVA will dip into its reserve funds to keep the NASCAR Hall of Fame operating.

New numbers released Wednesday show fewer than 18,000 people visited the Hall in April, compared to more than 20,000 last April.

Since then, the CRVA restructured the Halls marketing and operating plans. Its CEO said he expects to see improvements.

Now that this new organization is done, we can get that focused on how to drive more attendance and more revenues into the facility, and we feel very confident we can do that, Murray said.

The CRVA announced the changes after approving next years budget.




--
"Any Day is Good for Stock Car Racing"

updated by @dave-fulton: 12/05/16 04:02:07PM
Jay Coker
@jay-coker
12 years ago
177 posts

Well with all due respect to Winston Kelley, who is a MAJOR player in the Hall...he, ladies and gentlemen, is a nice guy.

Again- the numbers don't lie- that hall should have NEVER been built in Charlotte. Yet, he continually says in interviews that "Charlotte was an ideal place, etc." And I get it- it's his job to spin itpositively. I guess we agree to disagree. Meanwhile, the news reports continue to say the hall's attendance numbers are down, the hall is losing money, and so forth. All of that being said- Winston Kelly is more believable as an impartial MRN reporter than he is a spokesperson for the Hall. Eventually it will bleed enough money that they will close it and then maybe they can admit that it was a mistake. By then, the College Football Hall of Fame will be a reality here in Atlanta, the Falcons will have their retractable roof stadium, and the Nascar Hall of Fame will be an afterthought in the minds of the city of Atlanta- just like we were discarded as a second rate racetrack by Bruton Smith when he stole our 2nd race date and gave it to his beloved Kentucky Motor Speedway. Not directed to anyone here that might be attending this week, but I hope the traffic nightmare is every bit as bad as it was last year, and for many seasons to come. Sometimes you DO get what you deserve, Bruton.

Dave Fulton
@dave-fulton
12 years ago
9,137 posts

Perhaps when they are done assisting Rev. Stagger with that revival tent sponsorship project over in Shallotte, we could get toomuchcountry to call in the Schaefer Hall of Fame troops and just move all that stuff in the NASCAR Hall of Fame right on down I-85from Charlotte to Atlanta. I'd be happy to let some Georgia taxpayers belly up to that trough.




--
"Any Day is Good for Stock Car Racing"
Jay Coker
@jay-coker
12 years ago
177 posts

Well, we agree to disagree PKL. My statement was not a personal attack on Winston Kelley as much as it was a true assessment of his "opinion" in regards to location of the Hall of Fame. As far as that is concerned- like I stated before- looking back from right now, hindsight is 20/20, but I'm actually glad now that Atlanta didn't get saddled with it. Back when they made the bid- they had several major sponsors that were willing to ante up as partners in the financing of it- namely Coke, UPS, Home Depot, and if I recall, a couple of others were willing to step up as well. But now Atlanta has landed the College Football Hall of Fame, as I mentioned- the Atlanta Falcons are negotiating to build a $1 billion retractable roof stadium which will undoubtedly lead to more Super Bowls. And of course with the newly announced 4 team college football playoff, you can bet Atlanta will be squarely in the mix for at least a semifinal game. As a result- Atlanta has basically moved on from the Hall to bigger and better things for the city; meanwhile Charlotte is mired in struggling attendance and revenue from their mighty Hall.

On to part 2- the 1986 version of The Winston. If I recall correctly, the 1985 version was far from a sellout in Charlotte. As a matter of fact, the race was held the day before the World 600 on Memorial Day weekend. Fast forward to 1986- Winston had the bright idea to stick The Winston at Atlanta on Mother's Day...nothing short of genius planning on their part. So much so that they planned subsequent races on Mother's Day...er, wait. No- they didn't, did they? I was actually at the 1986 Motorcraft 500- held a little less than 2 months earlier at AIR- sat on the backstretch as a 9 year old. I think the point is that given the ownership of AIR at the time (L.G. DeWitt and Walter Nix) combined with the even being planned on Mother's Day of all weeks- that race was doomed to fail. The idea back then was also to gauge interest in showcase the race as a traveling venue. I think what they learned was it doesn't matter where you stage that race- if you put it on a major date in the United States, people aren't going to show up. To hang that failure on the fans of Atlanta is a bit unfair to say the least. Fast forward 25 years- I don't think Charlotte sold out this year's version of the All-Star Race, did they? And they have 100 times the promotional power than they did back in the 1980s with the power of television, the internet, AND social media!

Finally- the subject of the lost Atlanta race date. I can remember the day when Atlanta was a regular sellout as the season finale in November. The spring race- well to say the weather in March here is less than cooperative is a bit of an understatement. Of course, then Bruton got the bright (sarcasm) idea to turn a perfectly good oval into Charlotte Lite, and as a result, attendance waned. Fast forward to a few years ago, when Ed Clark, AMS General Manager actually tried to say that moving Atlanta to a Labor Day weekend date and give up it's spot in the Chase was actually a good idea. If you believe that- I have a GREAT deal on a bridge in Brooklyn that I'd like to sell you. The bottom line is that Atlanta was overbuilt, underpromoted, and always got its spring date in March, when the weather here is TOTALLY unpredictable. Had they moved itback even a month or even to May, I think you would've seen the crowds continue to turn out. Again- don't blame the Atlanta race fans for not showing up to a yearly dose of rain and cold in mid-March.

Dave Fulton
@dave-fulton
12 years ago
9,137 posts

To tell you the truth, more traffic passes by the spot offered directly on I-95 where it splits into the I-285 bypass coming into my native Richmond from the north than any other site proposed. But, that is water over the dam.




--
"Any Day is Good for Stock Car Racing"
Dave Fulton
@dave-fulton
12 years ago
9,137 posts

NASCAR Announces Short List for NASCAR Hall of Fame
Richmond and Kansas City are dropped as Charlotte, Daytona, and Atlanta continue

By Steve McCormick

Updated January 09, 2006

NASCAR has been considering bids from cities that wanted to house the official NASCAR Hall of Fame. Originally five cities submitted bids. Daytona, Charlotte, Atlanta, Richmond and Kansas City were all interested in having the NASCAR Hall of Fame in their towns. Last week NASCAR announced that Richmond and Kansas City were out of the running leaving only three cities left in the battle for the official NASCAR Hall of Fame.




--
"Any Day is Good for Stock Car Racing"
Dave Fulton
@dave-fulton
12 years ago
9,137 posts

The NASCAR Hall of Fame is one of a number of reasons residents in my area of South Charlotte continue to be up in arms. In fact, for over a year, there has been a movement for the area to secede from Charlotte over such issues.

You might find this interesting:

Secede from Charlotte!

When, in the course of human events, it becomes necessary for one people to dissolve the political bands which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the laws of nature and of natures God entitle them, a decent respect to the opinions of mankind requires that they should declare the causes which impel them to the separation. Thomas Jefferson

The John Locke Foundation rated Charlotte the highest taxed city in North Carolina ten years in a row. Charlotte also has the highest debt of any city in North Carolina according to Dale Folwell, Speaker Pro Tempore of the NC House of Representatives. Eighty percent of Charlottes debt was never approved by the taxpayers. Spending is out of control in Charlotte and shows no signs of letting up. Annexation has greatly increased Charlottes tax base, but spending is disproportionally focused on its urban core.

Organizations that Direct Money Downtown

Charlotte Center City Partners

Charlotte Center City Partners purpose is developing and promoting downtown Charlotte. The compensation of its CEO and staff is well above national averages, and it is overseen by a board that profits from the activities of the CCCP. This structure is ripe for promoting self-serving interests. Although the CCCP does not directly levy taxes beyond five downtown wards, its activities cost all taxpayers of Charlotte and Mecklenburg through the implementation and support of initiatives such as the Charlotte Vision 2020 and 2025 Transit plans.

Charlotte Regional Visitors Authority

The Charlotte Regional Visitors Authority is charged with managing five facilities that serve the urban core of Charlotte. The CRVAs prior CEOs was involved in several scandals, including inflating attendance estimates for the NASCAR Hall of Fames to justify building it and giving a $100,000 bonus to an employee without the approval of his board. The prior CEO was demoted and keeps a high position on the staff, and the new CEO was given a base salary raise. The CRVA loses money yet has a $50 million budget paid from hotel and motel occupancy taxes,plus a 1% prepared food and beverage tax levied on all establishments in Mecklenburg County. The CRVA has a staff of forty-five and is overseen by a board of fifty-three, many of which benefit from the activities of the CRVA.

A History of Poor Spending Decisions to Develop Downtown

Light Rail

No issue illustrates Charlottes commitment to develop downtown at any cost better than light rail. The current Blue Line and all future proposed tracks will carry passengers to and from one destination, downtown, for an extraordinarily highly subsidized cost of over twenty dollars per rider. A half cent transit tax was supposed to pay for light rail, but that is an impossible promise based on cost overruns and reduced tax receipts. The city of Charlotte lobbied hard to divert transportation money from needed highways to get approval to spend $1+ billion to extend the light rail north, a route that is currently serviced very well by existing transit. With current fares of the existing rail line covering only 17% of its operating costs, all Charlotte taxpayers will be forced to pay more of their taxes to subsidize the rides of the few that will take the extended rail downtown.

Downtown Arena

In 2005 Charlotte opened a new 19,000 seat arena downtown with no parking to replace a 24,000 seat arena on the west side with 8,000 parking spaces. The cost of the new arena was $265 million. The voters voted no to building the new arena, but the city built it anyway. The old arena was imploded in 2007 leaving Charlotte with an eyesore on the west side, 5,000 fewer arena seats, 8,000 fewer parking spaces and deeper in debt. The Charlotte Center City Partners got one more venue to tout the success of downtown.

NASCAR Hall of Fame

When the bidding for the NASCAR Hall of Fame originally started, Charlotte projected annual attendance of 400,000. That figure soared overnight to 800,000 as Charlotte entered a bidding frenzy with other cities. A scandal erupted when it was learned the CRVA was keeping two sets of books to deceive taxpayers. The final cost was $195 million after cost overruns of over $32 million. The NASCAR Hall of Fames first year attendance was 274,000, well below its non-inflated projection of 400,000 but high enough to place it second in attendance only to the Baseball Hall of Fame. How did the CRVA come up with the 800,000 attendance projection? Poor attendance continues to result in losses all Charlotte taxpayers must cover, yet there is no recession at the CRVA with its bloated staffing.

Downtown Baseball Stadium

Charlotte proposes to build a downtown baseball stadium for the Charlotte Knights, a AAA minor league team. Mecklenburg County has tentatively approved spending $8 million and the city is considering spending $6-11 million. The Knights have been struggling to come up with their share of the $55 million cost of the stadium, quite possibly because the Knights have consistently ranked last in attendance despite having a respectable 69-74 record in 2011. Nobody has explained how moving into center city will improve either the Knights record or attendance.

Streetcar

Charlotte accepted $25 million in stimulus to build the $37 million, 1.5 milesof the first phase of a downtown streetcar system. Charlotte has no plan how it will pay for the remaining 8.5 miles of track, which could cost as much as $500 million, or how it will pay for its operating costs. There are also plans to build a $200-$300 million extension along Monroe road. This is yet another big ticket rail project that has questionable benefit and will only serve the urban center city.

Chiquita Brands

Charlotte paid a total of $27 million in city, county and state funds and tax credits to coax Chiquita Brands to move their headquarters to Charlotte. That amounts to approximately $135,000 per new job for Charlotte area residents. Cincinnati was only willing to pay Chiquita $6 million to remain in Cincinnati. Chiquita will move into the empty NASCAR Hall of Fame office tower, and the CEO of the Charlotte Center City Partners commented what a boon that move will be to center city. In the meantime well established businesses in South Charlotte with more employees contemplate moving a few miles to South Carolina to avoid Charlottes high taxes.

Johnson C. Smith Housing

The city supports the building of a $26 million housing/parking complex near Johnson C. Smith University and hopes it will be finished in time to be a show piece for the DNC. This complex will be built in a financially depressed area. So far the city has committed $3.18 million in parking space leases. The Arts and Science Council, a city funded nonprofit, has committed $300,000 for a 3D light display under I-77 that will feature the colors of Johnson C. Smith University.

Unfair Spending and Taxing Policies

Unbalanced Distribution of School Funds

Political unfairness is also reflected in the policies of Mecklenburg County. Urban schools receive an average of $12,000 per student for education from the county budgeted school system while the southern 6th District of Mecklenburg receives approximately $3,500 per student. North Carolina allocates $5,142 per student for education not counting county monies. Where is the extra money for the 6th District going? As long as South Mecklenburg is governed by a county that has demonstrated a preference for directing money to the center city, the citizens of South Mecklenburg will have little leverage negotiating with the County of Mecklenburg for a fairer distribution of resources. The solution lies in creating separate school districts across Mecklenburg County.

Unbalanced Outside Funding of Schools

The schools along the west side corridor of Charlotte will receive an additional $55 million from nonprofit organizations for a program called Lift. A few years ago when South Mecklenburg parents proposed raising money to pay for more teachers the school board said no because poorer districts werent able to do that. The question again needs to be asked where is the money the state allocated for South Mecklenburg going, much less the taxes paid by South Mecklenburg residents for schools?

Unfair Property Assessments

In the recent round of property revaluations approximately 60% of all Mecklenburg households got a property tax increase. In the south Mecklenburg Districts 5 and 6, 89% and 78% of households respectively got tax increases. In the heavily urban Districts 2 and 3 only 48% and 34% of households got tax increases. Most disturbing is a practice called stigma adjustment, in which areas of the county were given special reductions on their valuations ranging from 20-35% prior to the start of the revaluation process. These areas happen to be close to the city core.

Safety and Infrastructure

Ineffective Emergency Response

Concerns over safety came to a head regarding the response of a 911 operator and police in the murder of a young female night manager in South Charlotte. Many questions remain. When police were directed to the wrong address, why didnt they ask the 911 dispatcher to call the caller back for clarification? When the victims body was discovered some six hours after the 911 call, why didnt the police connect the body to the 911 call? The citizens of South Charlotte rightly ask if such basic failures are indicative of where they fall on the priority scale of the people they trust with their lives.

Neglected Infrastructure

Charlottes infrastructure is neglected and failing, yet city and county discussions that center on building streetcars or downtown baseball fields with money we dont have still persists. Enough money was taken out of Charlottes storm water projects to put the system ten years behind. This money was then used to build the first light rail line. Every time there is a heavy rain the evening news is filled with stories of residents with flood problems. Widening the southern I-485 beltway has been needed for years. Now it is proposed toll lanes be added to pay for widening 485 while plans move forward for an unneeded light rail along a northern corridor going downtown which will require heavy subsidies and will carry far fewer commuters.

Solution

The residents in South Charlotte should be represented by local governments that are responsive and accountable to their needs. Reverse annexation currently happens in North Carolina without widespread public attention. Separation from Charlotte can be done! Its a matter of getting the General Assembly to take action. Many actions are ongoing. The final result could take several forms.

An unincorporated community in South Mecklenburg
A new incorporated town in South Mecklenburg
Separated areas merged with towns already in South Mecklenburg Such as Pineville, Matthews or Mint Hill
A mixture of the above

Concerned citizens and the current General Assembly areaware of the hardships North Carolinas past annexation practices have inflicted on its citizens. Last summer legislation was passed guaranteeing greater property rights protection. The time is ripe to undo past injustices.

Conclusion

The residents of South Charlotte are fed-up with being treated like cash cows to support wasteful center city and county interests while being short changed when it comes to our needs. We further are tired of a city and county that has demonstrated its contempt for and neglect of its North Carolina citizens in South Mecklenburg. Therefore, we request the General Assembly, out of common decency, to free the citizens of South Mecklenburg so they can take control of their own destiny and the fruits of their labor. A supporting petition when completed will accompany this Declaration




--
"Any Day is Good for Stock Car Racing"
david earnhardt
@david-earnhardt
12 years ago
112 posts

yeah its built in the wrong place - should be at a racetrack somewhere - even during speed street they couldnt give tickets away - and word of mouth is killing them - but isnt it amazing that nascar has the tax dollar paying for it - why not their pockets - nascars to slick for that but they should pay for their losses .