It's only 1.5 Million
General
I don't have any idea how this situation will play out. It's common knowledge that attendance has been falling off and TV ratings are declining for NASCAR racing. For years, it seems to me that the cost of NASCAR racing has continued to escalate............for as long as the deep-pocket sponsors continued to keep that money stream flowing. One observation I have had is that NASCAR has seemed to believe that the sponsorship stream would not only continue, but would just get larger and larger. Now we're seeing signs that that isn't necessarily the case............especially with declining TV ratings - sponsors don't like that and will tend to reduce their advertising budgets. Having said that, I believe that NASCAR could have been taking steps to reduce the cost of NASCAR racing............but, instead, seems to have been going in the opposite direction in many cases - revamping the fueling systems, COT, etc. What would happen if NASCAR prohibited wind tunnel testing, track testing, tire testing, etc. Why couldn't GoodYear hire their own drivers to test the tires instead of having Cup drivers do it? There has to be many ways to reduce the cost of racing which NASCAR has not initiated. Although I have always believed that true race fans would always pay the price of a ticket to be at the race tracks, maybe the escalated cost of living will cause NASCAR to take a real serious look at reducing the costs and not only passing those savings to the fans, but also making it less expensive for more race teams to get involved.