The Things We Did for Earnhardt & Childress to Keep Them Going
Stock Car Racing History
33 years ago today (on September 13, 1981) rookie Mark Martin was scheduled to start on the pole for the very first Wrangler SanforSet 400 at Richmond. In a story that has filtered down to become racing legend, the car wouldn't start because of a rag left between the carburetor and air cleaner, causing the late crew chief Bobby Jones to pitch a fit and Mark to be in the pits when the green flag dropped.
The day remains vivid to me because it was the first time my company, Wrangler Jeans (Blue Bell, Inc.) had sponsored a race and the event was in my hometown of Richmond. Benny Parsons would win the race for Bud Moore.