March 20, 2012 12:00 PM Eastern Daylight Time
Fuel in a Bottle Power Shots Power Up with AJ Allmendinger
NASCAR Racer Likes to Recharge in Minutes, Run Stronger For Hours
CHARLOTTE, N.C.--(BUSINESS WIRE)--Long known for his high-energy style, Penske Racing NASCAR Sprint Cup driver AJ Allmendinger has been named as Brand Ambassador for a new brand of Energy and Protein power shots, Fuel in a Bottle . In addition to benefiting from the energy and protein boost that Fuel in a Bottle power shots provide, Allmendinger will be part of the brands marketing efforts through advertising and point of purchase placements.
We are excited about Fuel in a Bottle power shots because they offer TWO different types of high-quality fuel people are looking for, at a price they can afford
Everybody knows that no matter what I am doing--driving, training, or even just talking--I bring a little bit of extra energy to it! said Allmendinger, who will be keeping up a regular schedule of media appearances during the 2012 NASCAR season. I know that keeping up my intense workout regimen can be the key to success. So its pretty much a natural thing for me to team up with Fuel in a Bottle, and I am excited to be part of this campaign. Between the races, training, and all the travel that make up the NASCAR season, I am glad to have Fuel in a Bottle power shots in my back pocket to count on this year.
AJs high-energy is something people can really identify with and he will be a great asset for our Fuel in a Bottle power shots, said BYB Brands President Norm George.
Fuel in a Bottle power shots are the only ready-to-drink shots that offer two types of fuel consumers need for their day Energy and Protein. Fuel in a Bottle Energy shot provides a quick energy boost in convenient 2-ounce liquid form. It is packed with B Vitamins, is sugar free and has zero calories. Fuel in a Bottle Protein shot is loaded with 25g of high quality protein and essential amino acids that your body needs in a 2.5 ounce power shot eliminating the hassle of messy protein powders or shakes. Both varieties of Fuel in a Bottle allow consumers to Recharge in minutes. Run stronger for hours.
We are excited about Fuel in a Bottle power shots because they offer TWO different types of high-quality fuel people are looking for, at a price they can afford, says George.
Fuel in a Bottle Energy and Fuel in a Bottle Protein are now available throughout the Southeastern United States. They can be purchased in convenience retail stores, health-food stores, and other specialty retail outlets. Fuel in a Bottle power shots are the latest products rolled out by BYB Brands. The companys other beverages include Tum-E Yummies Fruit Flavored Drinks, Country Breeze Tea and Bean & Body Coffee.
ABOUT BYB BRANDS, INC.
Headquartered in Charlotte, NC, BYB Brands, Inc. is a wholly-owned subsidiary of Coca-Cola Bottling Co. Consolidated . (Dave note - Coke Consolidated, headquartered in Charlotte, is Atlanta-based Coke's largest conglomeration of bottlers - the same folks who bring you the Coke 600). BYB Brands, Inc. is a full-service brand creation company, specializing in new and alternative beverages as well as other consumable products. For information visit www.bybbrands.com .
For more information about AJ Allmendinger, visit www.ajallmendinger.com , follow him on Facebook www.facebook.com/ajallmendinger , and on Twitter www.twitter.com/ajdinger
For more information about Fuel in a Bottle go to www.fuelinabottle.com , or on Facebook at http://www.facebook.com/fuelinabottlepowershots .
About Walldinger Racing, Inc.: Walldinger Racing was formed in 2006 to support AJ Allmendingers motorsports career by developing commercial opportunities and partnership programs.
Contacts
BYB Brands, Inc.
Kari Wooley, 704-319-0390
kari.wooley@bybbrands.com
www.bybbrands.com
or
Walldinger Racing Media Contact
Sunday Group Management
Matt Cleary, 317-908-2975
media@sundaymanagement.com
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"Any Day is Good for Stock Car Racing"