Would the Tweens, Twerps, Twerks, Twits and other Young Social Media Types Watch These Trucks???

Dave Fulton
@dave-fulton
11 years ago
9,137 posts

NASCAR is constantly bombarding us with its "Action Plans" to capture its "percieved" desired demographic group, which appears to be an 18 year old with some type electronic device lodged in his ear (in my day it was a transistor radio).

The current NASCAR Camping World Truck Series doesn't seem to be generating a lot of excitement other than producing some really good drivers of youth, color and talent, as well as pretty good name calling.

I was reminded when I made a photo post of a 1985 Ford racing ad of another truck series - NOT sponsored by NASCAR.

In 1985, while Motorsports coordinator for The Southland Corporation in Dallas, Texas and its 7-Eleven, CITGO and Chief Auto Parts brands, one of the 13 drivers I was sponsoring (not counting unlimited hydroplanes) was Jeff Huber in the Grand National Sport Truck class of Mickey Thompson Stadium Truck Series.

You didn't need a big Texas Motor Speedway type multi-million dollar complex to run these trucks. Just find any old ballpark or fairgrounds and build a few "whoop-de-doops" and you're all set to go.

Here's a very brief clip of our 7-Eleven driver, Jeff Huber doing a 360 spin at the Orange Show Speedway, California and recovering to win the race!

Did I mention that these drivers ran on both DIRT and ASPHALT on the same course??!!

It might not not capture the attention of today's youngsters, but you gotta admit that the action was non-stop as my 7-Eleven Ford Truck entry persevered and held off the Asian brigade.

Of course, it was a different day. The 7-Eleven brand today is owned by the Asian brigade.




--
"Any Day is Good for Stock Car Racing"

updated by @dave-fulton: 12/05/16 04:00:58PM
Andy DeNardi
@andy-denardi
11 years ago
365 posts
Robbie Gordon believes they will. To the best of my knowledge, it's not making him a rich man, but it's successful enough.