Why are DJs, go karts, and foam parties turning up at NASCAR races? The added side attractions are all about trying to turn the children of prototypical NASCAR Dads into NASCAR Kids. For instance, ticketholders for car races this summer at the Michigan International Speedway are simultaneously granted admission to Keloorah, a two-day festival that sounds a lot like a rave, with live concerts, deejays, video games, tailgate games, foam parties and paint parties.
There are also dedicated spaces for hanging out with your friends even into the wee hours of 3 a.m., the Detroit Free Press reported. The overarching idea is that while millennials might not turn up for a plain old car racing event, theyll be intrigued with a three-day festival that includes electronic dance music and late-night partying.
updated by @johnny-mallonee: 12/05/16 04:00:58PM