TNT, TruTV Rev Up 6.2 Million Viewers with NASCAR's Coke Zero 400
Combined Coverage on Saturday Night Steers Race's Top Mark Since 2008
Mike Reynolds -- Multichannel News, 7/9/2012 12:30:00 PM
Turner Sports Wide Open coverage of the Coke Zero 400 at Daytona Powered by Coca-Cola on TNT and simulcast on TruTV Saturday night scored the race's top Nielsens since 2008.
TNT and TruTV combined to rev a 3.8 U.S. household rating and 6.18 million viewers on July 7, according to Nielsen Fast Nationals data. Those deliveries made this year's contest the highest-rated and most-viewed Daytona 400 since 2008, which also produced a 3.8 rating, but averaged 6.39 million watchers.
Saturday's coverage from 7:30-10:32 p.m. (ET) was up 12% from the 3.4 recorded last year and 3% over the 6.03 million who saw the race in 2011.
The race, won by Tony Stewart, generated the highest metered market ratings in Greenville/Spartanburg/Asheville, S.C. (9.3 rating); Charlotte (9.2); Greensboro, N.C. (9.2); Indianapolis (8.6) and Birmingham, Ala. (7.4).
TNT's coverage of the "NASCAR Summer Series" concludea with the New Hampshire 301 from New Hampshire Motor Speedway on Sunday, July 15, at 1 p.m. with Countdown to Green pre-race coverage at noon.
--
"Any Day is Good for Stock Car Racing"
updated by @dave-fulton: 12/05/16 04:04:08PM
