Watered Down DW Sponsorship for Little E

Dave Fulton
@dave-fulton
14 years ago
9,138 posts

Today thediet version of Mountain Dew, tomorrow Tide with Bleach, Eastern Auto or some other abberration of an old DW sponsor? Let's see, the kid has also already had old DW sponsor Budweiser. Is there a pattern here? I'm sure The Legend will want a photo of a watered down Mountain Dew paint scheme.

Diet Mountain Dew on tap for Dale Jr.

The Associated Press
Wednesday, Sep. 21, 2011


CHARLOTTE, N.C. Dale Earnhardt Jr. will have the Diet Mountain Dew brand on his car starting with next year's Daytona 500.

The new paint scheme for NASCAR's most popular driver was unveiled Wednesday.

Diet Mountain Dew replaces the Pepsi-owned brand AMP Energy that has been featured on the car since 2008. AMP will remain on the car next season as an associate sponsor.

Pepsi is the primary sponsor for Earnhardt in 20 races each year. The National Guard has the other 16 events.

The Mountain Dew brand has a strong history in NASCAR. It was most notably the primary sponsor of Hall of Fame driver Darrell Waltrip during his 1981 and 1982 championship seasons.





Read more: http://www.thatsracin.com/2011/09/21/74530/diet-mountain-dew-on-tap-for-dale.html#ixzz1YdOlaHhb




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"Any Day is Good for Stock Car Racing"

updated by @dave-fulton: 12/05/16 04:02:07PM
Tim Leeming
@tim-leeming
14 years ago
3,119 posts
Dave, Ann drinks diet Mountain Dew so I can't complain. I have forbidden the grandsons to have M&Ms at our house though while Reese's Pieces are welcome. Any stuffed animals bearing even remote resemblence to a certain D.W. pet are thrown under the lawn mower as I cut the back yard.


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What a change! It's been awhile since I've checked in and I'm quite surprised. It may take me awhile to figure it our but first look it's really great.

Dave Fulton
@dave-fulton
14 years ago
9,138 posts
Shopping has become more difficult, hasn't it, Tim?! One of my grandson's father has a floor covering installation business and contracts crews with both Lowe's and Home Depot. Needless to say, the six year old pulls for Jimmie and Tony. The 10 year old grandson by our other daughter has better sense and pulls for Denny Hamlin.


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"Any Day is Good for Stock Car Racing"