Excerpts from a recent Associated Press Article :
NASCAR cars among new Myrtle Beach attractions
By BRUCE SMITH
Associated Press Mon, Mar 12, 2012
MYRTLE BEACH, S.C. (AP) Free falling from a 60-foot tower, slipping down an oceanfront zip line or fighting through a curve in a car once driven by a NASCAR great are among the new attractions that will greet visitors to Myrtle Beach during a new beach season.
The NASCAR Racing Experience comes this year to the Myrtle Beach Speedway just across the Intracoastal Waterway from downtown. Also opening next month, it will make it easier to get behind the wheel of a car that was once driven by a NASCAR driver like Jimmie Johnson or Jeff Gordon.
Based in Charlotte, N.C., the company offers its classroom training and track driving experience at 10 NASCAR tracks around the country. But because it now owns the Myrtle Beach track where NASCAR drivers drove decades ago, it will be more accessible to would-be stock car drivers.
"If you come off the beach and you want to drive a race car, you can come up here," said Bob Lutz, the president and CEO of the company. "We would like people to make reservations but we will accept walk-ups. In other locations like Charlotte, we fill up the experiences two or three months in advance. Here we will have a lot more flexibility."
Last year, about 70,000 people participated in the NASCAR Racing Experience at the other tracks. This year, in Myrtle Beach alone, Lutz expects 40,000. His company is planning several million dollars in upgrades to the track during the next three years and plans races and other events beyond the driving experience.
About 75 percent of those who sign up for the experience are men. But the Myrtle Beach Speedway is in an ideal location with the Tanger Outlets complex just across the street, Lutz said. Couples and families can split up and take their pick, with shoppers heading to the nearly 100 stores and thrill-seekers taking on the challenges of the speedway's half-mile oval.
NASCAR RACING EXPERIENCE: Located at Myrtle Beach Speedway off U.S. 501 north of Myrtle Beach; http://www.nascarracingexperience.com/NRE/ , Opening April 18.
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"Any Day is Good for Stock Car Racing"