Here's a little NASCAR history... a 1971 ad by Winston in the June issue of Sports Car Graphic magazine promoting the 1971 Winston Cup. Chase, you'll like the July 18th date at Trenton!
An interesting note that may or may not need a correction from Racing Reference.....
The Winston ad lists the July 18th event at Trenton, NJ as the SCHAEFER 300. Racing Reference lists the event title as Northern 300. Wonder which is correct??
Yep, I think you be right. They didn't renew or backed out.
Very nice. Great eye. Unfortunately, that sponsorship deal apparently fell through or the ad type was set without proofing for actual race names. Schaefer sponsored the 300 miler at Trenton in 1970 - but didn't return in '71. Instead, Trenton's reverted to its prior name of the Northern 300.
Also, Schaefer bought the naming rights for the inaugural Schaefer 500 Indy race at Pocono and stayed with Doc and Rose Mattioli's track for the next 7 years.
As a reminder, who won the one and only Schaefer 300 at Trenton in 1970? Dat's right - The King.
I just read the wonderful Rick Houston piece on the history of the can of Schaefer to begin each race weekend. Great stuff!!!
My blog entry from July 2010 about the 1971 Northern 300 at Trenton:
http://bench-racing.blogspot.com/2010/07/july-18-this-day-in-petty-history.html
