1970 - The King wins the first and only NASCAR GN/Cup race sponsored by Schaefer beer - the Schaefer 300 at Trenton Speedway in New Jersey.
http://bench-racing.blogspot.com/2012/07/july-12-this-day-in-petty-history-part.html
1958 - A 21 years, 10 days old young man from Level Cross, NC makes his professional driving debut. Richard belts in for the first time as a driver and races an Oldsmobile convertible in a 200 lap race at Columbia Speedway in SC.
http://bench-racing.blogspot.com/2012/07/july-12-this-day-in-petty-history-part-2.html
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Schaefer: It's not just for racing anymore.
updated by @tmc-chase: 12/05/16 04:00:58PM