The era of live TV for NASCAR racing began with the 1979 Daytona 500. Despite the beliefs of many, however, the first live broadcast of a full race wasn't that race. It was a 1971 race won by Bobby Isaac at Greenville Pickens Speedway. But the timing and technology weren't right for the networks to do more, so races reverted to being packaged into segments for shows like Wide World of Sports, American Sports Calvacade, Car and Track, etc.
CBS and NASCAR revisited the idea later in the decade, and the deal was struck to air the full 1979 Daytona. I've often heard it referred to as 'flag to flag' coverage though I never understood why because of the number of commercials. Yet, the broadcast - especially its finish - drew large ratings, and the race is arguably the most famous Cup race of all time. The effort set in motion a new permanence of races being broadcast on over-the-air network and cable TV channels.
Ticket stub scan courtesy of Jerry Bushmire
Source: Motor Racing Programme Covers
Also, Richard's health coming into the Daytona 500 was a big question mark.
- The stress of the losing streak - including how it affected the lives of his family and crew - wore on him.
- The King had never been one to embrace an athlete's diet. He feasted on Pepsi colas, aspirin powders, and mayonnaise sandwiches.
- Richard's son - Kyle - indicated he was ready to start his racing career. Richard agreed, and plans were put into action to help get a car ready, land a sponsor, and find a way to get Kyle some meaningful testing time.
- Petty was at a crossroads of sorts with his sponsor since 1972, STP. As the 1979 season began, the 43 did not have the STP logos on the hood at the season-opening Riverside race or at Daytona. - Jerry Bushmire
The toll of all these variables in the years leading to the end of 1978 resulted in significant ulcers for the King. Shortly after his Phoenix Winston West win, he underwent stomach surgery. His physicians advised him to skip the early portion of the 1979 season to help his recovery. Instead, he qualified 6th at Riverside in January - though he finished 32nd because of a failed engine. And then he headed to Daytona for Speedweeks. Being back at the track likely helped vs. hurt Richard's recovery - at least publicly he was saying as much.
Source: Wilmington Morning-Star, December 8, 1978
The 500 was just the beginning of a magical season for the sport - equaled or exceeded perhaps only by the 1992 season. Cale Yarborough and his Junior Johnson team were seeking to extend history by chasing their 4th consecutive championship. And a bumper crop rookie class arrived on the scene with talent that I'm not sure has been matched before or since. Included in the class was...
- Joe Millikan who parlayed his time with Petty Enterprises including two late model sportsman wins at Daytona and Talladega into a full-time Cup ride. He replaced Benny Parsons in the perennial favorite L.G. DeWitt ride. - Thomas K. Craig
- Terry Labonte
- Harry Gant - Mike Shaub
- Geoff Bodine - Ray Lamm
- and Dale Earnhardt
Packaged with qualifying and the Busch Clash was the annual ARCA 200. The 1979 edition had more eyes on it than in many years because of a true rookie driver making his first professional start: Kyle Petty.
For the wonderment the 1979 Cup season brought, the late model sportsman season began ina much more somber way. During the Permatex 300, Joe Frasson's Marion Cox Ford was hit by Freddie Smith in the 43. Frasson's car was jacked up as he spun helplessly downthe backstretch. Suddenly, Delma Cowart center punched the rear-end of Frasson's #50 which caused the fuel cell to explode into an inferno.
Incredibly, Frasson was able to whoa the car and bail out. He suffered minor burns and a singed beard but was otherwise OK. Sadly, however, the same can't be said for Don Williams. The young, part-time driver was trailing the accident when he ran into parts flying from it. He too wrecked but didn't walk away. Williams was injured badly, transferred to the hospital, lapsed into a coma, and never recovered. He came out of his coma but was forever brain damaged. Don lingered for 10 more years under the constant care of his mother before passing away. - Mike Cox
After the multi-car accident, the race did continue. Darrell Waltrip won it to continue his hot streak of winning multiple preliminary races as the 500 eluded him.
Heavy rains fell on the speedway Saturday night before the 500. After an extensive drying effort, the track was just about ready. CBS prepared to air its first live flag-to-flag race - and I'm sure they were puckered about the possibility of a delayed start or even a cancellation. Fortunately, the rain stopped, and the track dried pretty quickly.
Credit to and courtesy of Jerry Bushmire
Darrell Waltrip and his DiGard/Gatorade team took a bit of a risk and agreed to be a 'rabbit' for NASCAR. As the rest of the field followed the pace car, Waltrip agreed to rip a couple of laps at race-speed to make sure the track was completely dry. He radioed to his team and track officials that it was OK to drop the green. Had the track not been ready and/or if Waltrip had wrecked ... well, I'm not sure what Ol' DeeDubya and NASCAR had as Plan B.
Hard-luck Baker once again had little to show for his 500. His ultra-fast Gray Ghost was fast on pole day and in the Clash, but his engine went kaput after only 28 laps into the 500. He'd have to wait another year before finally bagging the coveted trophy.
Donnie Allison led almost half the race despite an early caution when he, brother Bobby Allison, and Cale Yarborough all spun. The three of them ended up in the soggy, sandy mud left from the overnight rains. Good fortunes fell to Donnie and Cale as they were able to unlap themselves - and Donnie even returned to leading laps.
Most race fans - young and old, vets and noobs, deeply interested and casual followers - are familiar with the race finish. Donnie and Cale found themselves again back at the front of the field with enough distance on third place A.J. Foyt to settle it between themselves. Instead, they crashed on the backstretch in front of a national TV audience, slid down to the same mud pit through which they spun earlier, jawed at each other as Bobby Allison pulled up to say 'wazzup?' and then had a brief scrap post-hyped to have been the second coming of The Thrilla in Manilla.
Meanwhile, Foyt backed off as word of the wreck happened allowing Petty and Waltrip to pass him. Late in the race, Waltrip was said to have dropped a cylinder. Even though he was able to draft Petty and Foyt, his engine apparently didn't have the burst it needed to make the key pass when it was time to go. With so much dampness in the air a few hours earlier that may have affected engine performance, I've often wondered if DW's rabbit laps earlier ended up coming back to haunt him as the checkers fell on the 43.
Legendary racing radio and TV announcer Ken Squier helped partner CBS Sports and the Daytona 500. Some sound bites stand the test of time - because of their spontaneity, brevity, and accuracy. Squier's post-race reactions as the winning 43 cruised down victory lane are included in that exclusive list of hall of fame exclamations:
And there's a fight! The tempers ... overflowing. They're angry.
They know they have lost. And what a bitter defeat.
Equally interesting to me, however, is how Squier helped the production crew and camera operators as Petty led Waltrip to the checkers. Once Donnie and Cale wrecked, everyone immediately knew someone from the next group of cars would win. But CBS couldn't seem to find them! One camera went to the start-finish line. Another one panned around. It required the on-air, calm, directing demeanor of Squier to help his team. I'm sure he was supposed to keep his eyes on the monitors, but he directed his crew to look towards turns three and four. Getting them reconnected with Petty's car helped CBS ensure they got the winning shot.
The call of the last lap and post-race fireworks by CBS' Ken Squier and David Hobbs...
And a historical revisit of The Fight - including comments from Donnie, Cale and Bobby and the MRN radio call by Barney Hall, Mike Joy, and Eli Gold.
If you want the high-test, full-octane, caffeinated, whole enchilada version, here is the 1979 race in its entirety.
Joe Biddle, who wrote the following article, grew up in east Tennessee. After his stint with the Daytona paper, he moved back to the Volunteer State to cover sports in middle Tennessee for the Nashville Banner and The Tennessean. In an e-mail exchange I had with Biddle a couple of years ago, he acknowledged he hadn't covered NASCAR much and was a bit out of his element. But he submitted a great article with several great quips - from the drivers and himself - seldom included in articles today such as:
- Biddle: Down the backstretch they charged. Time to intimidate. No room for error.
- Biddle: ...the force richocheting them pell mell to the infield grass...
- Cale: He smarted off, and I knocked the hell out of him.
- Gary Balough: It felt really good out there. I was Cadillacing out there.
The coincidence of the issue number of the Daytona Beach Morning Journal's paper the day after the race wasn't lost on me - number 43.
Fin | Driver | Car |
1 | Richard Petty | Oldsmobile |
2 | Darrell Waltrip | Oldsmobile |
3 | A.J. Foyt | Oldsmobile |
4 | Donnie Allison | Oldsmobile |
5 | Cale Yarborough | Oldsmobile |
6 | Tighe Scott | Buick |
7 | Chuck Bown | Buick |
8 | Dale Earnhardt | Buick |
9 | Coo Coo Marlin | Chevrolet |
10 | Frank Warren | Dodge |
11 | Bobby Allison | Ford |
12 | Buddy Arrington | Dodge |
13 | D.K. Ulrich | Buick |
14 | Bill Dennis | Chevrolet |
15 | Ralph Jones | Ford |
16 | Terry Labonte | Buick |
17 | Richard Childress | Oldsmobile |
18 | Benny Parsons | Oldsmobile |
19 | Bruce Hill | Oldsmobile |
20 | Blackie Wangerin | Mercury |
21 | Bobby Wawak | Oldsmobile |
22 | Paul Fess | Oldsmobile |
23 | Grant Adcox | Chevrolet |
24 | Dave Marcis | Chevrolet |
25 | J.D. McDuffie | Oldsmobile |
26 | Dave Watson | Chevrolet |
27 | Dick Brooks | Oldsmobile |
28 | John Utsman | Chevrolet |
29 | Geoffrey Bodine | Oldsmobile |
30 | Lennie Pond | Oldsmobile |
31 | Ricky Rudd | Mercury |
32 | Neil Bonnett | Oldsmobile |
33 | Harry Gant | Oldsmobile |
34 | Ronnie Thomas | Chevrolet |
35 | Gary Balough | Oldsmobile |
36 | Joe Millikan | Oldsmobile |
37 | David Pearson | Mercury |
38 | Skip Manning | Oldsmobile |
39 | Butch Mock | Buick |
40 | Buddy Baker | Oldsmobile |
41 | Jim Vandiver | Oldsmobile |
--
Schaefer: It's not just for racing anymore.
updated by @tmc-chase: 02/17/17 12:22:13PM