On Wednesday, December 13, 1967, at Yarborough's Restaurant in Lexington, NC, Bruce Hayes of Hayes Jewelers recognized the championship-winning Petty Enterprises crew with the inaugural Landmark Diamond Achievement Award.
Maurice Petty was formally presented a plaque for the achievement. Interestingly, Chief was acknowledged as the head of the team vs. Kenneth D. Inman (known to most as Dale). The King presented each crewman a smaller, replica trophy for their contributions to the team.
I haven't found any clippings to indicate if there was ever a second or beyond award in subsequent years.
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Schaefer: It's not just for racing anymore.
updated by @tmc-chase: 12/22/16 06:33:04PM