No Loyalty to Old Sponsors for Dale's Son
Stock Car Racing History
Agreed re: Smoke's preference. A friend of mine who is a big Stewart fan somehow landed the opportunity to be at a party in his condo in Indy. Said the refrigerator was PACKED with Schlitz. Tony and Jr. are pretty good buds, so it doesn't surprise me perhaps that Jr. could be persuaded to imbibe in it - especially since the Bud days are behind him.
Schlitz is owned by Pabst Brewing, and its one of the 5 brands the new owners are trying to expand along with PBR, Colt 45, Old Milwaukee, and Lone Star. With Tony's sponsorship needs, maybe he can indeed land some Schlitz dollars + a personal services deal for Jr.
But, I think the reference to the brew in the context of Jr's interview was simply to have a PG-13 edgy name for his fantasy football team: Schlitz Happens.