Almirola & Petty #43 to Ham It Up With Virginia Company
General
Smithfield Foods Partners With Richard Petty Motorsports
Consumer Packaged Foods Giant Inks Multiyear Partnership with NASCAR's First Family
DAYTONA BEACH, Fla., Jan. 12, 2012 (GLOBE NEWSWIRE) -- Smithfield Foods, Inc. (NYSE:SFD) and Richard Petty Motorsports (RPM) announced today that the consumer packaged foods company headquartered in Smithfield, Virginia has entered into a multiyear, integrated partnership with the legendary Richard Petty Motorsports NASCAR team starting in 2012.
As part of its agreement with Richard Petty Motorsports, Smithfield will be utilizing a number of its core brands as well as unique and engaging promotional initiatives throughout this racing season to communicate with existing customers and introduce others to the company's many fine products. In addition, NASCAR fans will see a variety of Smithfield brands adorning the legendary No. 43 Ford Fusion as primary sponsor in fifteen NASCAR Sprint Cup Series events in 2012, including the first event of the season, February's Daytona 500. Smithfield brands include Farmland, Eckrich and Curly's, among others, as well as Helping Hungry Homes, one of Smithfield's premier community-outreach brands.
Smithfield and Helping Hungry Homes will be Smithfield's featured brands for the Daytona 500. Helping Hungry Homes is Smithfield's initiative focused on alleviating hunger across America. The initiative provided more than eight million servings of protein last year through food banks, school nutrition programs, disaster relief, and community outreach programs. "Making a positive impact on our communities is one of our core values at Smithfield," said C. Larry Pope, Smithfield's president and chief executive officer.
For Smithfield Foods, partnering now with the Petty organization is a natural fit. "We had been in discussions internally about entering NASCAR with the Petty's as so many of our customers are true blue fans of the sport and of the Petty's," stated Mr. Pope. "However, with the recent events that have affected the Petty organization, we felt it was only right to step up our efforts now to support them, as well as dedicate time and resources to bring some exciting initiatives with our brands to NASCAR fans," said Pope. "In the coming months, we will be announcing plans and programs both on and off the track to reach and engage our customers and local communities that are so important to us," added Pope.
"This partnership with Smithfield Foods is part of the beginning of a new chapter for the No. 43 team," commented Petty. "We appreciate that they saw something special in the Petty family and in Richard Petty Motorsports as a whole and made the decision to take the partnership to a higher level right out of the box than originally planned. The folks at Smithfield have a solid plan in place to utilize their sponsorship in some very exciting ways and we're looking forward to working with them in 2012 and beyond."
Aric Almirola was recently named as the driver of the famed No. 43 Ford and will make his debut in the Richard Petty Motorsports owned entry at Daytona International Speedway.
"I'm looking forward to representing the Smithfield brands," said Almirola. "They have some great things planned and I am happy to be a part of it."
About Smithfield Foods
Smithfield Foods is a $12 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Farmland, Smithfield, Eckrich, Armour and John Morrell. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental, and food safety and quality programs. For more information, visit www.smithfieldfoods.com .
About Richard Petty Motorsports
Known to many simply as "The King," Richard Petty is the most decorated driver in the history of NASCAR racing, winning a record 200 races and seven NASCAR Sprint Cup Series championships during his illustrious career. In late 2010, Petty, inducted into the inaugural class of the NASCAR Hall of Fame, partnered with Medallion Financial and Douglas Bergeron. Richard Petty Motorsports ( www.richardpettymotorsports.com ) fields two teams in competition in the NASCAR Sprint Cup Series out of its headquarters in Concord, N.C. Aric Almirola wheels the famous No. 43 Ford Fusion and Marcos Ambrose drives the No. 9 machine with sponsorship from Stanley and DEWALT.
CONTACT:
Keira Lombardo
Smithfield Foods, Inc.
(757) 365-3050
keiralombardo@smithfieldfoods.com
Michelle Marckwardt
Richard Petty Motorsports
(704) 756-1621
mmarckwardt@rpm43.com
updated by @dave-fulton: 04/02/17 09:39:56AM