The following article appears in today's Las Vegas Sun newspaper:
Statistical report offers a beyond-the-stereotype look at NASCAR fans
By Ric Anderson (contact)
Thursday, March 8, 2012 | 2 a.m.
Theyre more likely than most Americans to own an all-terrain vehicle and a mobile home, or be planning to buy one in the next year.
Theyre pretty likely to call a Southern city home.
And theyre slightly less likely than the general population to have a college degree.
In some ways, a statistical analysis of NASCAR fans by Scarborough Research affirms the stereotypical image of the sports followers as rural, Southern good ol boys.
But before you think the average NASCAR fan is a Dukes of Hazzard character come to life, Scarborough Marketing and Public Relations Manager Haley Dercher says the report offers some information that might surprise you.
For starters, they arent all ol boys, as NASCAR draws a concentration of female fans comparable to the level in several other sports 37 percent. Forget the image of the sports fans being poor folk, too. Theyre 3 percent more likely than the population at large to have a household income of $75,000 or more and just 2 percent less likely to be at the $100,000 level, Dercher said. In what may be a related statistic, theyre 7 percent more likely to be married and therefore pooling resources.
Whats more, the statistics would strongly suggest theyve got a substantial amount of disposable income.
Is $100,000 a lot of income in New York City? No, she said. Is it in Charlotte (N.C.)? Probably.
Dercher picked Charlotte for her comparison because its one of the top markets for NASCAR fans. Other cities with above-average concentrations of fans are Greensboro, N.C.; Roanoke, Va.; Greenville, S.C.; and Orlando, Fla.
Las Vegas? Its not even in the top 25.
With this weekends NASCAR Sprint Cup race expected to attract well over 100,000 visitors to the Las Vegas Motor Speedway, though, local business operators might be interested to know that NASCAR fans apparently like to toss around their disposable income, too.
Scarboroughs report shows fans are 13 percent more likely than the general population to buy a computer in the next year, 23 percent more likely to buy a DVD player and 39 percent more likely to buy a satellite radio system.
As for what they already own, theyre 80 percent more likely to have an ATV, 29 percent more likely to have a mobile home and 61 percent more likely to own a boat.
The Scarborough numbers are based on broader market surveys of about 300,000 people per year. Respondents are selected at random and are interviewed by telephone.
One NASCAR statistic that jumped out at Dercher was fans age breakdown. Compared to other sports, NASCARs fans tend to be grayer, with survey respondents ages 18 to 29 being 13 percent less likely than the general population of all ages to identify themselves as NASCAR fans.
With that young demographic, which youd think would be interested in speed and who are probably buying cars, you might think would theyd be into NASCAR, she said. But its their parents and grandparents who are more interested.
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"Any Day is Good for Stock Car Racing"
updated by @dave-fulton: 12/05/16 04:04:08PM
