Chase,
In both 1984 and 1985, I ran 7-Eleven promotions with Ralph Sanchez at the old Miami Bayfront race course layout for the IMSA Grand Prix of Miami.
When Ralph built Homestead, I was disappointed that it had been built with such an emphasis on Indy cars in the design of the turns - radius & banking.
Following the initial November 1995 NASCAR Busch Series race at Homestead, I was contacted in the spring by the Miami-Dade and Homestead Chambers of Commerce on a referral from NASCAR.
We had earned a reputation in Richmond of working closely with hotel/motel properties to be fan friendly and not raise rates or set minimum stays during race time. They'd had a disaster in Homestead with both fans and media at their 1995 Busch race. Many photographers had their camera equipment stolen from their rooms at night while they were at dinner and the fans were not treated nicely.
I was met at the Miami airport by the President of the Homestead Chamber of Commerce. I was amazed when he showed me the areas where Hurricane Andrew had just wreaked utter devastation. This gentleman owned a number of mobile home parks and they'd been destroyed. On top of that the government had decided to close Homestead Air Force Base and that just added insult to injury. The Homestead economy was in shambles.
I was amazed at the money that Sanchez had spent on the Speedway offices and other ameneties when he built the place. I don't guess Ralph ever went to a NASCAR race, because all of his hospitality suites were these little booths like you'd find at an NBA arena, not what a NASCAR sponsor would expect. Anyway, I spent the night at the Hampton Inn in Homestead and have never seen so many mosquitoes and other unidentified insects. I couldn't wait to get out of the place when the appointed time came for my ride the next morning.
The Chamber of Commerce held its luncheon meeting at an area country club and invited all hotel/motel property owners in the area. I gave a "Fan Friendly" presentation to the group and received many compliments and promises that the assembled group now knew what fans and media expected. Andy Hall of NASCAR Public Relations (now with ESPN) also gave a presentation.
I have still never attended an actual race at the Homestead complex. I always wondered if things got better for fans and media after my presentation to the Chamber of Commerce.
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"Any Day is Good for Stock Car Racing"