Sprint Unlimited TV Ratings Tanked... Huge Drop in Viewership

Dave Fulton
@dave-fulton
11 years ago
9,137 posts

This report has been making the rounds the past several days from Associated Press:

Sprint Unlimited not a hit on TV

The 2013 NASCAR season got off to a rough start last weekend, at least when it came to TV ratings. The Sprint Unlimited, formerly Budweiser Shootout, earned a 3.3 overnight rating on Fox Saturday night, down 18 percent from last year (4.0) and down 15 percent from 2011 (3.9). It was by far the network's lowest overnight rating ever for the event.

Well, as ole Gomer would say.... "Surprise, Surprise!" NOT.

Since nobody, including the drivers knew what the heck was going on, is it surprising folks tuned out in droves?

I see Daytona announced yesterday that the Twin Qualifiers will be run at night next year. And Charlotte is ready to announce some of the format for the All-Star race.

My advice, folks: Quit messing with things that weren't broken until y'all started messing with them.

Maybe next year all the tweens and Generation Y & X can control the Gen6s with an XBox controller or something... kinda like that old Toyota racing commercial. Where are they finding the folks (besides the family) that keep thinking up the stupid things that are killing off NASCAR?
I hate to admit I had dozed during the first qualifier Thursday until I heard Joy or Waltrip or McReynolds or one of the shouting heads yelling about Hamlin being sideways.



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"Any Day is Good for Stock Car Racing"

updated by @dave-fulton: 12/05/16 04:04:08PM
Patsy Thompkins ~ Keisler
@patsy-thompkins-keisler
11 years ago
559 posts

So...I had a doctor appointment yesterday while they were running. I had to go to Myrtle Beach last night..DVR'd the replay...so what I am hearing is just run it in the background while I am doing something else, correct? Not a sit down keep your eyes on kinda of race, huh? What a shame...what a shame...kinda reminds me of a baby doll that I wanted SO badly when I was a little girl. Her name was Thumbelina ...and she moved like a real baby. My Granny got me that baby doll for Christmas. I was so excited! However, I couldn't leave well enough alone...I had to tear her apart, to see what made her move....lost my wonderful Thumbelina. Like you, said....if it ain't broke...don't fix it.

Tim Leeming
@tim-leeming
11 years ago
3,119 posts

I watched the Sprint Unlimited and thought, for the most part, there was so fair racing, but the format stunk. As for the Twins, Duels, whatever, I spent both races trying to figure out if they were racing or riding. I'm still not sure. I am still looking forward to the 500. Oh, and one thought for D.W.; When Danica loses the lead, PLEASE DO NOT TELL US HOW THAT IS WHAT OFTEN HAPPENS TO THE POLE SITTER AT DAYTONA. Damn, that just really sucked to hear his mouth making excuses yesterday.




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What a change! It's been awhile since I've checked in and I'm quite surprised. It may take me awhile to figure it our but first look it's really great.

david earnhardt
@david-earnhardt
11 years ago
112 posts

the races were yawners - trevor bayne had good run going - austin dillon is going to be a good driver - as far as danica ive never watched more of a race from the back of the pack - all the cronies in the box are just overkill - but that is what a mute button is for - nascar is losing fans - i talked with a prominent business man from charlotte that has ties to nascar - he seems to think nascar is going the wrong way - they are very concerned about their advertizing dollars .

Dave Fulton
@dave-fulton
11 years ago
9,137 posts

I can't blame the businessman you cite. I think getting the cars back to looking similar to the ones on the street is a step in the right direction. Now we need some great racing.




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"Any Day is Good for Stock Car Racing"