Roger Baldwin had an Esso station in downtown Belmont, N.C.. It sat at the corner of Myrtle St. and Main in downtown. Underneath the station was the race shop. He ran at Rockingham Speedway as early as 1956 and ran NASCAR tracks like Hickory and Columbia on a regular basis in the 60s. In 1957 he competed in the NASCAR Convertible Division. He and his brother Bill also repaired cars for other drivers. His racing career also included time with the famed Holman-Moody racing factory.