A THROWBACK TO 1981 any body remember that year?? At Darlington no less
Stock Car Racing History
Yes, Valvoline and HMS are joined at the hip. And I get that. Dale Jr. may be the biggest name in racing as a driver. But Big Rick still commands some of the biggest cash inflows and makes the big decisions. Based on this tweet by Ray Evernham's show, I'm convinced Jr's "Cale" throwback was less about a tribute and more about a multi-level marketing program.
Valvoline sponsors HMS.
HMS employs Evernham.
Evernham has a TV show - which also features Hendrick.
I'm guessing Ray restored one of Cale's Buicks (or a close replica). The project will probably be featured in an episode. Valvoline likely chose to advertise not with commercials but with the in-episode signage and such. And then Dale Jr probably shows up at some point with the 2015 "tribute" version.
Nothing to see here kids. Just move along.