Careful (or Not) What You Say
Current NASCAR
Brian bundling up in his coat of many colors to protect from a Daytona Beach sand storm....
Brian bundling up in his coat of many colors to protect from a Daytona Beach sand storm....
Hey, NASCAR... got your ears on? We were told earlier this was coming.
Finally... this is what PattyKay has been awaiting!
Lots of buzz words here... engage , perspective , collect , aggregate, Big Data ...
From the information furnished in the stupid account by NASCAR, I am picturing Brian France after a late night on the town having hallucinations and Old Testament dreams, believing he was Joseph or Moses getting the word from above!!! Can NASCAR possibly furnish anything more stupid as an account of how they develop something??
Anyway, we can now rest easy, knowing we are being thoroughly monitored. How about that glass-encased room? Brian must of watched $64,000 Question and Get Smart - Agent 99 television re-runs as a kid!
Chime in with some great one liners here so the NASCAR Media Police will have plenty to report.
From Twitter to TV, NASCAR tuning in
By Jonathan Jones
Charlotte Observer
Monday, Jan. 14, 2013
If a jet dryer happens to explode on a race track again, NASCAR will now be better equipped to handle the social media fallout.
Monday, NASCAR will unveil its Fan and Media Engagement Center, a technology initiative that collects and aggregates whats being said about it in both social and traditional media and disseminates that information to the proper channels.
The center, housed on the eighth floor of NASCARs executive office building in Charlotte, is believed to be the first of its kind in professional sports. While several sports have a hub for social media engagement, NASCAR touts the glass-encased, 500-square foot tech center as more than that.
As data comes in, whether its social media, digital, traditional media, it might be a TV piece or something on the radio or something thats print-related, itll help us understand whats happening out there from a fan perspective or media perspective, NASCAR chief marketing officer Steve Phelps said. Well have an understanding of whats being said about NASCAR, whether its negative or positive. Itll be able to allow us to react in almost real time to whats happening.
From a social media standpoint, workers at the center could respond to a tweet from a single user or alert radio and TV broadcasters to a certain rule if there appears to be widespread confusion.
If a driver appears on a late-night talk show, the center will also compile media clippings and social media rumblings and send them to the drivers public relations team.
The idea came to NASCAR CEO Brian France more than a year ago after he wanted a better look at the dialogue around the sport. After searching for a technology partner to turn this idea into reality, NASCAR picked Hewlett-Packard as its partner last spring.
The center, which is not open to the public, will be staffed by NASCARs integrative marketing communications staff
The rest of the sports world will look at this, said Charles Salameh, HPs vice president of enterprise services for the Americas. This implementation here shows the reality of big data is upon us and the technology is here to make it happen.
Read more here: http://www.thatsracin.com/2013/01/14/99604/from-twitter-to-tv-initiative.html#storylink=cpy
Here's a couple more drool shots from Saturday's NC Governor's Inaugural Parade for PK!
North Carolina held the inauguration parade in Raleigh Saturday for new Governor Pat McCrory. One of his predecessors, Mike Easley, took great delight in wheeling Jimmie Johnson's #48 Lowe's Chevy around Charlotte Motor Speedway until he turned it into the wall and crashed it one fine afternoon.
McCrory made a better selection for his wheels, picking the car model that was the first to win consecutive Southern 500s at Darlington and carried such storied drivers as Buck Baker and Fireball Roberts to numerous wins.
Maybe if Jeff Gilder moseys over to the Governor's Mansion while he's in Raleigh this weekend for the Piedmont Racing Expo, the good Gov. might let him take a spin in that red 1957 Chevy BelAir convertible around the Raleigh Fairgrounds dirt layout!
I was there, but the program is long gone.
Rode the race train from Richmond down to Rockingham again with buddy, Frank for that one and they cancelled it due to rain about 9:00 on Sunday morning. They stopped the train in Hamlet and took us to a movie theater they opened just for the race fans on the train. Try to imagine train car loads of imbibing race fans being turned loose to see Haley Mills in an old print of Pollyanna! When we exited the movie theater the sun was shining brightly, but this was back in the day when walkup ticket sales made up a large portion of the gate.
I drove back to Rockingham in June 1967 for the rescheduled race at "The Super Scenic Superspeedway Where the Fan is Always First!"
Good luck with your program hunt.
MOTOR MILE SPEEDWAY & SOUTHERN NATIONAL MOTORSPORTS PARK ANNOUNCE
THE DIRTY DOZEN
Late Model Stock Car drivers competing at Motor Mile Speedway and Southern National Motorsports Park will have the opportunity to net some extracurricular cash this season.
An alliance between the pair of short track powerhouses has birthed a program entitled The Dirty Dozen.
Designed to enhance each 2013 race schedule, The Dirty Dozen is an enrichment program spotlighting six events at both venues. All races are structured exclusively under the Twin format, for a total of 12 feature races at each track.
A $10,000 points fund has been established, with $3,000 in prize money allotted to the champion. The runner-up will bank $2,500, and the third place finisher will collect $2,000. The fourth and fifth place finishers will receive $1,500 and $1,000, respectively. Points and purses awarded to participants in The Dirty Dozen will be independent of each venues weekly track standings.
The champion will be the driver completing the program with the most points, earned throughout the season at Motor Mile Speedway and Southern National Motorsports Park.
The Dirty Dozen promises to be a showcase of the top Late Model talent spanning Virginia and North Carolina, and will guarantee race fans added excitement from the new competition the program is likely to bring to both venues.
Motor Mile Speedway is located in Radford, Va. The .416-mile oval is celebrating its sixtieth birthday this season, and its twenty-fifth season as a NASCAR-sanctioned facility.
Southern National Motorsports Park, located in Lucama, NC, enjoyed a groundswell of support when its gates re-opened in 2012. The partnership with Motor Mile Speedway is sure to keep the fans and drivers returning for more. SNMP is a .410- mile asphalt oval track with 17 degree turns, 7 degree straight-a-ways and a 70' wide racing surface.
The dates of the inaugural installment follow:
Motor Mile Speedway Southern National Motorsports Park
April 27 March 2
May 18 March 16
June 1 April 6
June 22 June 29
July 27 July 6
August 10 September 14
*ALL dates represent TWIN 125 races.
*The points system has been structured to collect a drivers BEST six finishes at each track.
*Drivers MUST have a minimum of six finishes at each track to be eligible for payout.
Cowabunga, Buffalo Bob.... maybe we need to get Chief Thunderthud over to Daytona before Preseason Thunder becomes Preseason Blunder!
From the Daytona Beach News-Journal:
Preseason Thunder update: 12 cars involved in Turn 2 crash
By Ken Willis
SPORTS COLUMNIST
Published: Friday, January 11, 2013
2 P.M. UPDATE
The No. 9 of Marcos Ambrose was running second in a line of 18 cars when he was turned sideways, triggering a 12-car wreck that swept up the No. 88 Chevrolet of Dale Earnhardt Jr., exiting Turn 2 Friday during NASCAR Preseason Thunder testing at Daytona International Speedway.
Because the two were running near the front, there was a chain-reaction melee that gathered most of those cars on the track.
"Marcos (Ambrose), my teammate got hooked,'' Aric Almirola said. "It's part of this kind of racing. Maybe the bad luck's out of the way before we come back here before Speedweeks.''
Those drivers whose cars were severely damaged were Ambrose, Earnhardt, Jamie McMurray, Brad Keselowski, Kasey Kahne, Joey Logano, Carl Edwards, Kyle Busch, Regan Smith, Martin Truex Jr., Jeff Gordon and Almirola.
NASCAR announced that McMurray and Ambrose were treated and released from the Infield Care Center.
"Sometime you've got to wreck them to learn,'' Brad Keselowski said. "It's unfortunate there's torn up cars.''
Trevor Bayne sat atop the drafting speeds with a lap of 199.650 mph in his No. 21 Wood Brothers Ford.