Dennis, you might remember this discussion a few years back about Wrangler providing items to the AJ Foyt team and Bill Elliott/Melling team:
Also, 4 times a year - at Rockingham, Riverside, Charlotte and Richmond, we (Wrangler) brought in several tractor-trailer loads of jeans and shirts and sold them at cost to teams and their families (including children) and to credentialed media members. These at cost sales were held next to the infield media centers.
In addition, Wrangler furnished clothing at no charge to the Top-30 drivers in points each year. Below, you can see that award listed as one of the points of our 1983 Wrangler racing promotional program in a bulletin prepared for our Wrangler retailers:
Oh yes, Dennis.. my assistant Wrangler NASCAR program manager, the late Bob Janelle made sure all the Wrangler ID was on Dale's 1981 uniforms, like the one in the picture. For a while around that time, Richard picked up a small associate sponsorship from Texas Jeans. We (Wrangler) had 99% of the garage and drivers wearing Wrangler products, but Richard was obligated to wear Texas Jeans.