The fans and the sport has changed. Does it really matter?
General
So right, BT! That part of the fan experience was a major part of my upbringing as well. There were even family squabbles over car makes and racing. All part of the passion that popularized the sport. I do agree that piece of the passion is gone...along with some other pieces we speak of here often. Today's fan IS different. They view the sport with different objectives.They are attracted to different aspects of the sport. If you look at all the ways today's fans are able to engage within the sport, it is pretty impressive. In-car cameras, and audio. Multiple camera positions to view from your pc...24/7 coverage...and of course "ol DW. Yea I had to bring him up didn't I?
It's different for sure and the gap between fan support from older fans and today's NASCAR seems to be widening for the most part. The sport will not come back to us. If we are to continue to "enjoy" it, we'll have to adapt to the new way of fandom. Is fandom a word?
Here is my concern...and you've heard it before. All this driver-swapping, car-swapping, and foreign car inclusion has certainly affected "brand loyalty" as we once knew it. How can a fan today afford to support a driver that changes teams and makes so often. One used to be able to by a jacket to represent ones favorite driver and wear it for many years. Is is feasible to think fans can go from being Shell buyers to Budweiser drinkers....Home Depot to Office Depot...or Chrysler to to Ford...and then throw in Toyota...and still have that "buying" passion to drive the sport. Are they...are you...buying sponsors products the way you used to? Are the new fans supporting the sport with the strength established by the older generation? How do y'all think the brand loyalty that made all this possible will fair in the future. If the fans aren't buying the sponsor's products, where does the money to fuel this thing come from?
I know that's a lot of questions....but I think this is the biggest problem in the future of the sport.
Jeff