I have looked forever to find a photo of the old "Miss Firebird" float that Pure Oil Company used in NASCAR Grand National pre-race parades to advertise its Pure Firebird Racing Gasoline. The original "Miss Firebird" was Linda Vaughn who left to become "Miss Hurst" and was replaced by Winkie Louise.
Finally in the digital photo archives of the library at the University of North Carolina at Charlotte I found an undated postcard showing "Miss Firebird" majestically astride the giant Firebird float parading before a packed grandstand of admiring and catcalling NASCAR fans!
This is the float that author Tom Wolfe memorialized describing the pre-race festivities at North Wilkesboro, NC in 1964 for the Esquire Magazine series he wrote on Junior Johnson - "Junior Johnson is the Last American Hero - Yes!"
Starting time !
Linda Vaughn, with the big blonde hair and blossomy breasts, puts down her Coca-Cola and the potato chips and slips off her red stretch pants and her white blouse and walks out of the officials' booth in her Rake-a-cheek red showgirl's costume with her long honeydew legs in net stockings and climbs up on the red Firebird float.
The Life Symbol of stock-car racing! Yes! Linda, every luscious morsel of Linda, is a good old girl from Atlanta who was made Miss Atlanta International Raceway one year and was paraded around the track on a float and she liked it so much and all the good old boys liked it so much, Linda's flowing hair and blossomy breasts and honeydew legs, that she became the permanent glamour symbol, of stock-car racing, and never mind this other modeling she was doing...this, she liked it.
Right before practically every race on the Grand National circuit Linda Vaughn puts down her Coca-Cola and potato chips. Her momma is there, she generally comes around to see Linda go around the track on the float, it's such a nice spectacle seeing Linda looking so lovely, and the applause and all. "Linda, I'm thirstin', would you bring me a Coca-Cola?"
"A lot of them think I'm Freddie Lorenzen's girl friend, but I'm not any of 'em's girl friend, I'm real good friends with 'em all, even Wendell," he being Wendell Scott, the only Negro in big-league stock-car racing.
Linda gets up on the Firebird float.
This is an extraordinary object, made of wood, about twenty feet tall, in the shape of a huge bird, an eagle or something, blazing red, and Linda, with her red showgirl's suit on, gets up on the seat, which is up between the wings, like a saddle, high enough so her long honeydew legs stretch down, and a new car pulls her -- Miss Firebird! -- slowly once around the track just before the race.
It is more of a ceremony by now than the national anthem. Miss Firebird sails slowly in front of the stands and the good old boys let out some real curdle Rebel yells, "Yaaaaaaaaaaaaghhhhoooooo! Let me at that car!" "Honey, you sure do start my motor, I swear to God!" "Great God and Poonadingdong, I mean!"
The library archive identifies this "Miss Firebird" as Winkie Louise, but I believe they are mistaken and that this is actually Linda Vaughn. Weigh in with your opinion.
Must of been a cool day, because "Miss Firebird" didn't shed her long pants for this pre-race parade.
I am going to list the UNC-Charlotte Library id of the photo below it and then below that post two photos of Winkie as "Miss Firebird." You decide who is really on the float.
Title Miss Firebird
Subject Advertising postcards
Pure Oil Company--Advertising
Industrial publicity
Stock car racing--Southern States--History
Miss Firebird (Fictitious character)
Subject Personal Louise, Edwina
Description Publicity photo of Edwina (Winkie) Louise, "Miss Firebird." The Pure Oil Co. selected "Winkie" Louise to represent them at the stock car racing events in the late Sixties and early Seventies. "Wink" represented Pure Oil at an average of 28 major races each season, beginning with the Daytona 500. Part of her duties included greeting the race winner in Victory Lane and doing other public relations activities on behalf of Pure Oil at the various stock car raceways. It is unclear which race track this shot was taken. Miss Firebird is standing on a large red and white bird in front of packed seating area at a racetrack, but it is apparent from the fans that they are not watching her, but perhaps the race itself, perhaps. [Curteichcolor 4DK-599]
Subject - Location Southern States
Publisher Charlotte, N.C.: J. Murrey Atkins Library University of North Carolina at Charlotte
Photos of Winkie Louise as "Miss Firebird" below :
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"Any Day is Good for Stock Car Racing"
updated by @dave-fulton: 12/05/16 04:00:58PM