By the way, another racing radio network, the American Racing Network was formed by Rocky Mount, North Carolina, announcer, Sammy Bland and Richmond, Virginia PR man, Kenneth Campbell. When Campbell died in 2001, Ned Jarrett gave Campbell and Bland and their American Racing Network the credit for getting him into broadcasting during NASCAR's 1966 "Northern Tour."
Sammy Bland, with mike in hand is ready for a live radio broadcast during NASCAR's Northern Tour - photo from the Sammy Bland Collection courtesy of his daughter, RR member, Ann Bland Salster
From a Richmond Times Dispatch story following the death of Kenneth Campbell:
Racing drove Campbell's PR skills
TIMES-DISPATCH
Apr 2, 2006
http://www.timesdispatch.com/
In his more than 55 years as a marketing-communications official for
stock car racing in Richmond, Kenneth Campbell had an eye for the
unusual twist, the catchy slogan, the special personality that would
make the sport better.
So it was one spring weekend in the New England area when he and Sammy
Bland put together a radio network to air NASCAR's Northern tour.
"I wasn't running a full schedule that year [1966] and Kenny asked me
to sit in on the broadcast one Sunday," Ned Jarrett recalled. "They
felt it would be a nice addition to have a former champion behind the
mike. That was my start in broadcasting."
Jarrett retired the next season as a Hall of Fame driver with 50
NASCAR Grand National wins and went on to become one of racing's more
popular analysts on the Motor Racing Network and the featured
announcer on a daily commentary show syndicated across the country.
"Who knows, if it wasn't for Kenny, I might never have had that second
career," Jarrett said.
Robert Kenneth Campbell, Jr., who died recently at 83, was the
consummate professional as a sports promoter.
Whether he was dealing with the buxom blondes in Roller Derby, the
genteel folks around the Lawrence Welk Show or the firebrands in auto
racing, Campbell was the savvy, efficient spokesman that could make a
production work.
His real love was auto racing, born in the post-World War II days of
midget cars at City Stadium. Over the years, his imagination,
innovation and tireless efforts touched all corners of the sport. His
many contributions were a key part in the growth of Richmond
International Raceway.
He would try any gimmick to get more fans into the stands. A
visionary, he knew the value of good public relations.
"He would work you hard, going here and there all day," said Jarrett.
"That was his style. He'd go out and beat the bushes trying to focus
as much attention as he could on an upcoming race."
Once, he arranged a train excursion to take fans and dignitaries to
Darlington. Rail officials worried that it wouldn't sell. But the
train was packed to the doors and left with fans standing at the
station.
It was Campbell's way of introducing governmental and civic leaders to
racing.
"He had a knack for getting involved with politicians in a positive,
productive way," said Tim Sullivan, a longtime racing official. "His
persuasive ways got a lot of things done."
Campbell was ahead of the times in many ways.
Long before racing became a television staple, Campbell talked a local
station into running a tape-delay of a race. Then he arranged to put a
tall antenna atop a grandstand to send a live signal, as weak as it
was, back to the station for a live presentation.
When CBS televised its first Daytona 500, Campbell was in the
production truck, keying announcers on what to focus on.
That was the year when Donnie Allison and Cale Yarborough were locked
in a duel. A slip by either would bring a crash, so Campbell alerted
the directors to keep a second camera on the trailing cars.
Allison and Yarborough bumped and hit the wall on the final lap, and
Richard Petty slipped through to win. One camera was with Petty, the
other stayed focused on the backstretch where Allison and Yaborough
scampered from their cars and duked it out.
Judge John Dodson, a car owner for some good drivers in this area,
knew Campbell as a straightforward guy whose word was never doubted.
"In the early'70s when Lennie Pond was driving for me," Dodson
recalled, "we went down to Butner Speedway in North Carolina one
Friday night, raced there and drove all night to get back to Kenny's
race at the Fairgrounds."
On the third lap of practice, somebody blew an engine and spread oil
down the backstretch. Pond got into the oil, hit the wall and tore the
car to pieces.
"Kenny knew what we had gone through to get there, and he came down
and told us, 'Get the car fixed, we're going to let you race,'" Dodson
said.
Campbell went back to the P.A. booth, and he and the announcer engaged
in a long conversation, delaying the start, while Pond's car was
repaired.
"That's the way Kenny was, always looking out for the people who
looked out for him," said Dodson.
Small wonder, Kenneth Campbell was so admired by fans, media, drivers,
sponsors and anybody with an interest in racing.
--
"Any Day is Good for Stock Car Racing"