Creating New Race Fans - The Old Ways Still Work
General
I can relate to everything that has been said here. The Charlotte Observer never carries info on the regions short tracks, and in such a "hotbed" of area action. But, the one thing that I believe is missing these days is the fact that most weekely race tracks do not have anyone to send the local results to the paper in a timely manner, much as do the high schools have to do thier own reporting to get the info in a brief.
Growing up in Roanoke, Va, we had some of the best racing writers in the daily newspaper. As a kid, I read Dick Thompson's write-ups before he went to Martinsville Speedway and really helped to put the media in the forefront of racing coverage. I still have one of his columns from 1964 reporting on Fireball Roberts condition in the hospital. Then we had Bob Adams and Steve Waid, who started his racing writing career there.
Back then you had to have a good relationship with the drivers and tracks, not a herd of sponsor reps that panned canned, politically correctcomments. Reporters were trusted and would hold a story if a driver asked him not to report it for a week or so.
The only newspaper that I know of that still sends a writer to the local races is the Winston-Salem Journal, because "The Stadium' is so popular among the locals. In this day of got-to-have-it-instantly news, I think the daily newspaper has lost some of its iconic reporting tasks.