Racing History Minute - Darlington continued
Stock Car Racing History
In 1958, my father's employer, Liggett & Myers Tobacco Company, sent the star of one of the television shows it sponsored to Darlington. To this day, most agree that James Arness of Gunsmoke was the most popular Grand Marshal / Southern 500 Parade participant in Darlington history. A month later in October, Liggett & Myers brought Arness to Richmond where I saw him as Grand Marshal of the Grand Illuminated Tobacco Festival Parade. Dad got his autograph for me when he toured his Richmond operation making Chesterfield and L&M cigarettes.
In 1965, Liggett & Myers went to the well for Darlington once again, sending the popular Doc and Festus tandem from the same Gunsmoke show they sponsored to the Southern 500 as seen in the NASCAR Newsletter. The Charleston News & Courier covered the visit by Arness.
Arness went from Darlington to Richmond in October 1958 for the Tobacco Festival Parade as seen in the Richmond Times-Dispatch:
Tobacco Festival with James Arness
In October 1958, National Tobacco Festival parade grand marshal James Arness (Matt Dillon from TVs Gunsmoke) gave a kiss to that years Tobacco Queen, Judy Ann Austin. The festival ran in Richmond from 1949 to 1984 and was a top event in the city during its run. A predecessor festival was held in South Boston before World War II.
Dad's company, Liggett & Myers Tobacco Co., then sent Doc and Festus to Darlington in 1965: